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Branding Design
We developed the official website for the Faili Women Organization, an advocacy group dedicated to defending the rights and preserving the history of Faili Kurdish women. The project aimed to give the organization both a strong online presence and a cohesive identity to support awareness campaigns, community initiatives, and policy advocacy.
Our work began with in-depth consultations to understand the cultural and historical context of the Faili Kurdish community, as well as the specific challenges faced by women. From these discussions, we identified the organization’s priorities, which included documenting human rights violations, promoting women’s empowerment, and providing resources for legal and social support.
The website was designed with a clean, accessible, and storytelling-focused layout. Key sections featured the history of Faili Kurdish women, ongoing advocacy campaigns, news and updates, and a resource library containing legal documents and reports. A “Get Involved” section offered volunteer opportunities and donation options. The site was built on a mobile-first, multilingual CMS to ensure accessibility in Kurdish, Arabic, and English for both local and international audiences.
Alongside the website, we developed the organization’s visual identity, including a logo, color palette, and typography that symbolized resilience and unity. This branding extended to their social media channels, printed materials, and event banners.
To enhance advocacy efforts, we integrated features such as online petitions, campaign sign-up forms, secure contact forms, and social media sharing tools. The result was a professional, user-friendly platform that amplified the organization’s voice, connected it with supporters and decision-makers, and strengthened its ability to defend the rights of Faili Kurdish women.
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