What is digital marketing?

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It leverages digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. The goal of digital marketing is to reach audiences where they spend their time online, engage them, and ultimately drive them towards a desired action, such as purchasing a product, signing up for a service, or engaging with content.

Some common tactics and strategies within digital marketing include:

1. **Search Engine Optimization (SEO)**: Optimizing website content to improve visibility in search engine results pages (SERPs) for relevant keywords.

2. **Content Marketing**: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

3. **Social Media Marketing**: Using social media platforms to connect with audiences, build brand awareness, and drive website traffic or conversions.

4. **Email Marketing**: Sending targeted messages to a list of subscribers to promote products, services, or events.

5. **Pay-Per-Click Advertising (PPC)**: Placing ads on search engines or social media platforms and paying a fee each time the ad is clicked.

6. **Affiliate Marketing**: Partnering with other businesses or individuals who promote your products or services in exchange for a commission for each sale or referral.

7. **Influencer Marketing**: Collaborating with influential individuals on social media to promote products or services to their followers.

8. **Online PR (Public Relations)**: Managing a brand's online reputation through activities such as online reviews, press releases, and influencer outreach.

9. **Analytics and Data Analysis**: Using tools to track and analyze digital marketing campaigns' performance and make data-driven decisions to optimize results.

Digital marketing allows businesses to target specific audiences more precisely, measure the success of campaigns in real-time, and adjust strategies quickly based on performance data.

Digital marketing is the use of new media or digital technology to achieve marketing and business goals.

If we wish to be more specific, digital marketing can be defined within the parameters of technologies using digital formats and the internet. This ranges from computers to mobile technology, and even things like digital billboards. Moreover, digital marketing encompasses online shared experiences such as social media or digital marketing software. These, in turn, help marketers create, distribute, and track their campaign on digital platforms to drive success.