While your website provides a lot of value for your company, social media helps spread the word about that value. Here are five things to remember when thinking about social media and your brand.

1. Social Media Helps You Connect With Your Audience

Something vital to consider when discussing website vs social media in lead generation is that social media helps companies connect with their audience on a personal level.

Digital Information World reports that internet users are now spending, on average, 142 minutes per day on social networking and messaging platforms.

Companies need to make sure their brand’s social media accounts are getting seen within that time frame.

One way to do this is to create a community your audience will want to participate in and follow on social media. This also allows your brand to reach new audiences and build brand awareness.

Tactics for connecting with your audience on social media include: 

• Responding to questions and comments
• Sharing inspirational quotes to motivate your audience 
• Giving shoutouts to loyal social followers and celebrating their wins

These tactics also encourage people to learn more about your brand and go to your website to check it out. These leads may not have found your website on their own, but did find more information about your company because of what they saw on social media. 

2. Social Media Is Where You Build Your Brand

Social media is also a vital channel to use when building your company’s brand. The more connected social audience is with your brand, the more likely they’ll become customers and brand advocates. 

One key way to build your brand on social media is to humanize your company. Some ways to do this include: 

• Showcasing your team members and celebrating their wins
• Filming short video interviews with the leadership team
• Sharing the key pillars of the company’s culture

Another way to build a trusted brand that people connect with this providing product and service support on social media. The more people know that there’s an actual human being on the other side willing to help them, the more likely they’ll trust the brand you’re building.

3. Social Media Helps You Share Your Content

As you debate website vs social media and how they help your company, remember that social media helps you share your content with the masses.

All it takes is one piece of valuable content to reach the right person at the right time to create a loyal customer. 

Social media users like to consume content in different ways on different platforms, so keep this in mind as you share your content.

If you’re on Facebook or Twitter, you could share a link to your blog. If you’re on Instagram or TikTok, create content that’s primarily images and videos.

If you’re on YouTube, make videos regarding either your blog posts or your free resources.

Sharing content across multiple platforms can also increase your company’s status as an industry-leader. The more you share, the more you enhance your gravitas, which can influence people to keep following you to obtain valuable information. 

4. Social Media Lets You Reach New Audiences

Another thing to consider when discussing website vs social media is that social media lets you reach new audiences in ways you can’t solely through your website. Social media platforms like Twitter, LinkedIn, and Instagram allow you to use hashtags to follow specific topics.

If you post content on these platforms and use hashtags, your content can be seen by people who follow those hashtags.

Using the hashtag strategy can help you reach targeted audiences organically on social media. You can also reach targeted audiences through paid social media marketing, but that will come with a price tag.

5. Social Media Encourages Interaction With Your Brand

Something that’s unique for social media usage is that it encourages interaction and engagement between brands and their audience. Think about it: every like, comment, or share is a validation that your brand is worth engaging with. It’s a form of social proof that everyone on social platforms can see.

The more you engage on social media, the more your brand will be seen. 

You can also study when people interact with your social posts most and adjust your social strategy to capitalize on it. Sharing a piece of content that people will want to share at the right time can get your brand’s name in front of hundreds (or even thousands) of new people.

Study the data and capitalize on when your peak engagement times are to increase your chances of a post going viral.